LetsGetChecked

Iconography
Project Overview
There was a lack of identity through the current icons being used - different styles and strokes, colours, sizes and not related to the brand at all. So the task was to create a new icon style for the company (following a proper grid and baseline) and a whole icon library to be used in different channels.
My Contributions
For this project I was the main responsible for the entire process,  from the research, ideation and then execution to come up with the new icon library.

A little bit of the process:

Firstly, it was necessary to come up with the new style for the icons. The project started with a lot of research to see what other brands do, how they use the icons in different channels, etc.

Then, it was time to create the icons style, it was taken in consideration the brand guidelines and shape elements. The grid was also important, to make sure they all look consistent when put together.

At the end it was delivered a full icon library, including 4 different sizes, where the brand elements are included in a subtle way, and using a proper grid to make sure they uniform.  
LetsGetChecked
Graphic Designer
Nov. 2021 - Currently
Priscila Nakahara, 2024. All rights reserved.