Souper Bowl

Branding - Study/Test
Project Overview
Souper Bowl is a fictitious brand, this project was made for a testing/interviewing process. The challenge was to create the logo, visual identity, and a few marketing collateral assets to advertise their products. 
My Contributions
Create the whole concept for the visual identity, the logo and a few marketing colateral material.
The main idea
With “A world in a bowl” in mind, the main idea for the brand and logotype was to create something in the feel and shape of a bowl. The rounded format was used as the main concept for it. Also, the organic shapes and vibrant colors came in to make it modern and bright.
Souper Bowl - Visual Identity Concept
Creative Designer - Test
2021
Priscila Nakahara, 2024. All rights reserved.